You and I as humans are creatures of emotion, not logic.

Hey friend, welcome back to my weekly newsletter after one week break due to my fall semester final exams I hope you are doing well. This week I just sharing the book (COPYWRITING SECRETS) takeaways.

As a fam, I like to share some glimpses of my week with you. Since last Saturday I had been busy with my finals which took 5 days to complete. After the exams, I resumed my daily sprints of reading the book a day, freelance projects, and my university final year project

Currently, I am working on a freelance project, the objective is "Register the students in courses and take a lead from visitors".

The university final year project is a little different the objective is "Observe people of an organization, make the report, and share some development plan base on their score". Both projects are quite fun to me because I am loving it what I am doing.

COPYWRITING SECRETS TAKEAWAYS

As humans, we are driven by our emotions "people buy on emotions and they justify on intellect". Make them feel special to buy your service and product. Peoples need a powerful "WHY" if you want them to buy because "WHY" creates emotion.

The author also discusses why being "good enough" makes you poor. When a piece of sales copy works, we tend not to touch it because we get superstitious or scared. We know it took effort and work to get it to this point where it’s making us money.

For making it better use a simple process called A/B split testing means you take something that’s working and test it against something else you hope will give you a better result. If the B version of your copy works as expected now your B version is your A version it's simple as that.

That's it from my side. Please give me constructive feedback for more improvement in my current content, signing off...